PHYSICIAN LIAISON
Company: Carolinas Center For Oral & Facial Surgery
Location: Charlotte
Posted on: October 19, 2024
Job Description:
The Physician Liaison's primary responsibility is to coordinate
Practice marketing and public relations to promote the Practice to
referring doctors and the communities in which offices are located.
Acts as a liaison for referring doctors to ensure simple and
efficient referral process. Analyzes marketing trends & generates
reports. Acts as a liaison between VP of Business Development,
Practice Manager, governing body & staff to develop successful
marketing approaches. Performs clerical and administrative duties
as directed.
Essential Duties and Responsibilities:
- Supports the philosophy, goals, and objectives of the
Practice.
- Supports Practice policies & procedures of the Practice.
- Communicates effectively with VP of Business Development,
Practice Manager, governing body, co workers & referring doctors
and their staff (as needed). Interactions are respectful and
courteous.
- Maintains and protects each patient's right to
confidentiality.
- Visits referring Doctors' offices to promote Practice services
to discuss patient care, referrals, new treatments, and thanking
them for sending patient referrals.
- Conduct scheduled face-to-face meetings with targeted referral
sources to uncover needs then deliver relevant and useful
information specific to each contact - ultimately building a
trusting and reliable relationship with that referring source.
- Delivers practice marketing materials to referring offices
(i.e., physician cards, referral pads, etc).
- Schedules and coordinates meetings with referring doctors
(i.e., lunches, dinners, etc.).
- Runs referral reports and submits results to VP of Business
Development and/or Practice Manager.
- Analyzes referral reports and offers solutions to negative
trends.
- Coordinating public relations campaigns and awareness
efforts.
- Monitoring patient surveys to gather and analyze satisfaction
and overall quality of care
- Works closely with the Marketing agency to develop and
implement the organization's social media strategy
- Effectively communicates with Practice doctors to establish
marketing and public relations goals.
- Assists with design and materials for Brand awareness
- Schedules and oversees community activities, sponsorships, and
corporate events (i.e., Cleft out 5k, golf tournament, Open house,
food truck event, etc.)
- Coordinates continuing education activities (i.e., lunch and
learns, lectures, speaking engagements, etc.).
- Monitors new dental professionals in community and pursues
relationships with them.
- Orders office supplies used for marketing purposes.
- Performs interdepartmental errands when needed
- Assists with various correspondences and other duties for
doctor.
- Attends and actively participates in meetings, committees,
in-services, seminars, workshops, conferences, quality management
activities according to job responsibilities and Practice
requirements.
- Other duties as necessary. Minimum Qualifications:
- Graduate level or rising senior
- Excellent communication skills required
- Marketing and public relations experience required
- Excel experience required
- Strong analytical skills required
- Strong and effective communication and platform skills
- Problem solver and self-directed
- High degree of professionalism and professional image
- Strong and effective communication and platform skills
- Positive attitude, change advocate, lead by example,
coachable
- Strong interpersonal and relationship building skills
- Independent decision-making skills, sound judgment
- Strong initiative and able to exercise sound judgment
- Detail-oriented, sound analytical and problem-solving
skills
- Good time management and project management skills
- Excellent organization and follow up skills
- Computer literate, working knowledge of Microsoft Office
Suite
- Desktop Publishing experience (preferred)
Keywords: Carolinas Center For Oral & Facial Surgery, Rock Hill , PHYSICIAN LIAISON, Healthcare , Charlotte, South Carolina
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